How to book dream clients and build a standout brand—without second-guessing yourself, even if you feel stuck and invisible right now.
The Biz Upgrade
For bold photographers ready to elevate their business and attract aligned bookings with ease.
I've been there too. And friend, there's a better way.
Is it your website? Your pricing? Your content? You're not sure what's off, but something’s not clicking.
You're second-guessing your brand
You’re posting, showing up, trying everything—but the likes, reach, and DMs just don’t convert.
You’re exhausted by social media.
You're attracting inquiries that don’t excite you—or worse, no inquiries at all.
Your dream clients aren’t finding you
Everyone’s feed looks the same, and you're wondering how to make yours stand out without selling your soul or copying trends.
You feel stuck in a crowded market
You’ve poured your heart into your business. Still…
You’ve done the work—refined your style, built a portfolio, maybe even invested in courses. But the business side? It still feels like a mystery. You’re putting yourself out there, but it’s just not landing the way you hoped.
Feeling invisible, even though you're all in? You're not alone.
Getting booked by dream clients shouldn’t feel like *luck*
Now? Not only did I turn things around for myself, but I’ve also helped tons of bold service providers go from unseen and overlooked to fully booked with dream clients who actually get it.
If I can do it—and they can do it—so can you.
Everything changed when I stopped guessing and started investing in my business with intention.
Not long ago, I was stuck in the same loop—posting constantly, tweaking my website, and still wondering why the right clients weren’t coming. I was burning out, barely booking, and feeling invisible.
Meet the
Biz Upgrade
A 1:1 brand and web design experience built for bold service providers who are ready to be seen, remembered, and booked.
In just 3–4 weeks, we’ll transform your brand and website into a magnetic client-booking machine — so you can stand out online and attract dream clients without relying on the algorithm, trends, or constant content creation.
Because you deserve a business that reflects your talent and brings in aligned inquiries on repeat.
Dream bookings that feel like a full-body yes
Confidence in your brand, your site, and your offers
Clarity on what sets you apart and how to show it off online
Imagine this...
You log in to your inbox and see a new inquiry from someone who actually read your website and already knows you’re the right fit.
You’re not scrambling to stand out — because your brand already does.
If You're ready to walk away with...
Inquiries from aligned clients who are ready to book
Feel fully supported from first call to post-launch
Launch a dream-client-magnet website that books on autopilot
→ Strategy calls + deep-dive questionnaires for brand and web clarity
→ 2 rounds of revisions to make sure every detail feels just right
→ 1 month of Showit support after launch — no ghosting, no guesswork
What to Expect
Get a bold, scroll-stopping brand that feels like you
→ Complete brand strategy & creative direction documents
→ Custom brand workbook to clarify your vibe, vision, and voice
→ Primary logo, secondary logo, submark & logomark
→ Polished brand guidelines so everything stays cohesive
→ A fully customized 5-page Showit website (template-based but totally tailored)
→ Strategic design that’s mobile-friendly, high-converting & uniquely you
→ Built to reflect your value and attract the right people
I'm here to shout from the rooftops that you can be unapologetically you
I’m a brand and web designer for bold photographers — and a photographer myself. I picked up a camera at 16 and never looked back. Now, I help creatives like you show up online with the clarity, confidence, and presence you deserve.
But getting here wasn’t always smooth. I grew up with severe ADHD, constantly told I was “too much” or “not enough.” In 2021, I walked away from a toxic, abusive relationship. That wasn’t my breakdown — it was my breakthrough.
Three years later, I’m engaged to the love of my life and running a business built to celebrate bold humans who refuse to blend in.
Whether your business is about empowerment, artistry, or just finally owning your space online — we’re made for each other.
founder of Summer Design Co.
Hey, i'm sammy summer
I'm ready to start another business just so we can work together again. RUN, don't walk, when working with Sammy. You will not regret it for a second.
Not only is Sammy one of the most bubbly and wonderful people in general, the talent and creativity she possesses is unmatched. Every call we had together was with intention and purpose. The experience was similar to an onion; when we spoke, we unveiled another level to expose my business positively to attract future customers. She allowed me to showcase my business and myself through our deep dives. She never made me feel like a question was stupid, and let me tell you, I had a lot. She truly understood what I wanted and all of her hard work laid out what I wanted 110%. I'm ready to start another business just so we can work together again. RUN, don't walk, when working with Sammy. You will not regret it for a second.
Black lab bakery
I've been making everyone look at my website making sure that they know I had a baddie web designer who went above and beyond<3
Baddie summer design is actually the goat! She was super easy going, silly goofy, and fun to work with through out the entire process. She's very creative and spends time making sure that she is fully understanding your vision. While also going out of her way to make sure you actually like something and aren't just gaslighting her. Samantha actually COOKED with my website and I am for real so giddy with how everything turned out. I've been making everyone look at my website making sure that they know I had a baddie web designer who went above and beyond<3
Kennedi Brooke Photography
If you were on the fence about investing in this, just do it!!
Sammy has the BEST communication in the game. She pays such close attention to details not only in my website but my branding. She helped me create the visual for my brand and I couldn’t ever thank her enough. Sammy makes you feel excited for each step. I never once was disappointed with her ideas and results. Sammy and I also got to know each other on a personal level. She doesn’t make it feel like just another web designer, she makes you feel taken care of. If you were on the fence about investing into this, don’t! Just do it because it finally lifted the weight of me ignoring and hating my website. My clients are all sooo impressed.
Sasha Takes Pictures
I know how to help service providers succeed
If you are a bold service provider, The Biz Upgrade is for you.
Here’s How We Go From Invisible to In-Demand
Once you're in, we dive deep. Through guided questionnaires and strategy calls, we’ll uncover your vision, clarify your messaging, and lay the foundation for your brand and site.
Step 3: Design & Go Live
Step 1: Book a call
Step 2: Strategy & Creative Direction
a month that'll change your business
We’ll hop on a quick call to make sure The Biz Upgrade is the right fit. You can ask questions, share your goals, and we’ll map out what’s possible.
I’ll bring your brand and website to life — with two rounds of thoughtful revisions along the way. Once it’s polished and perfect, we hit publish and celebrate your bold new online home.
I Know How Scary It Can Be To Invest In Yourself And Your Business.
✅ Know exactly what makes your brand unique — and how to own it
✅ Have a website that works for you, not against you
✅ Start attracting the right clients — ones who respect your work and your rates
✅ Get inquiries from people who already feel aligned before the first call
✅ Finally feel confident linking your site (no more cringing at outdated pages)
✅ Save time by letting your brand do the heavy lifting online
✅ Say goodbye to content burnout — your site tells your story 24/7
✅ Be proud of your brand, proud of your growth, and proud of your pricing
✅ Build trust faster with visuals and words that match your energy
✅ Create a long-term foundation for growth, not just a quick “rebrand”
After The Biz Upgrade, You’ll...
You’re not open to creative collaboration and expert guidance
You’re not ready to invest time and energy into a meaningful transformation
You want to DIY every step and control every pixel
You’re looking for a quick, trend-driven logo without strategy
It's NOT for you if:
You want a website and brand that does the talking for you
You’re ready to invest in visuals that actually convert — not just “look cute”
You’re tired of guessing and want a strategic, design-led business glow-up
You’re a bold service provider ready to stand out and attract aligned, dreamy clients.
This IS for you if:
This Isn’t for Everyone...
I pour strategy, creativity, and care into every brand I build — which is why this experience is best for photographers who are ready to elevate.
4 payment of
Opt for flexibility with four payments of $1075
$1075
6 payments of
Opt for flexibility with six payments of $750
$750
The Investment
YOUR TIME IS NOW
1 payment of
Start your journey to standing out online
$4000
2 payments of
Opt for flexibility with two payments of $2050
$2050
Payments through Affirm and Klarna available
No worries — I’ve got you. I’ll guide you through the whole process in a way that’s clear and easy to follow. And with 1 month of post-launch support, you won’t be left to figure things out alone.
The full experience takes around 3–4 weeks from start to launch, depending on how quickly you complete your questionnaires and feedback rounds.
No problem! I’ll help you get set up. Showit is perfect for photographers and creative businesses — and once you try it, you’ll wonder how you lived without it.
I totally get it. Investing in your business can feel scary, especially when bookings are slow. But here’s the truth: not having a strategic brand and website may be costing you more than you realize — in missed inquiries, dream clients, and confidence.
When I first started out, I wasn’t “ready” either. I was making $400 a week when I invested in my first coaching program. Could I technically afford it? No. But I knew if I wanted different results, I had to make a different move. That decision changed everything.
Most of my clients see a full return on their investment within 1–4 months — because their business finally looks and works the way it should.
If now isn’t the right time, that’s okay. But if you’re even thinking about it, it means you’re ready for more. And when you are, I’ll be here.
Nope — flexible payment plans are available. We’ll chat through options on your discovery call so it works for you.
Wondering if now’s the right time?
If you’re waiting to feel ready — you might be waiting forever. The truth is, bold moves lead to bold results.
Most of my clients come in feeling nervous and leave feeling booked out. You’re not just investing in design — you’re investing in being seen, valued, and chosen by your dream clients.
If that sounds like what you want? Let’s talk.
